About the Author

My name is Deb McAlister-Holland.  I’m a writer, author, marketer, and serial entrepreneur who lives in Dallas, Texas when I can’t manage to spend time in New Zealand. 

I’m married to  my best friend and former business partner (Fred Holland), and together we share our lives with a large family of adult children and grandchildren, four dogs, a tree farm, and our Quaker Friends.  The photo below shows me and my husband proving that we’re both Geeks by posing with the “Welcome to Hobbiton” sign in Matamata New Zealand.  I think this one was taken in June, 2004, by a friendly Japanese tourist we met as we tramped through the remnants of the movie set.

I’ve got 26 years of experience as a high technology marketer and PR person, an MBA, and have been fortunate to work with some of the best and brightest people in the high tech world.  I’ve handled new product launches for 126 successful products (and 47 unsuccessful products).  The logos below highlight some of the companies I’ve worked with over the years.

In 2011, I started a new job (after trying retirement, twice), and I have two books coming out with my writing partner, David Coursey.  The new job is with Distribion, a Dallas SaaS software company that makes marketing automation tools, and the two books are:

  • Slimed Online: How to get your online reputation back despite Google
  • The Customer Never Sleeps: 21st Century Marketing

This blog is about business and life, and the funny ways they intersect.

Photo credit:  The un-retouched headshot above was taken in December 2011, by Constance Ashley; don’t judge her work by my photo, please.

4 Responses to About the Author

  1. Joe Yoder says:

    If Debbie is doing something, she’ll do it right. Cannot wait for her next webinar. Always worth the money. ;-)

    • debmcalister says:

      Gee, thanks, Joe! The real brains in the next webinar is Tyson Kirksey — it’s why he’s the expert I hired for my own SEO and web analytics! Hope to see you next week! Regards, Deb

  2. bulldogpi says:

    stumbled on your posting in an insurance group on linkedin, and came over to your blog… sure enough, the one and only Deborah McAlister from Dallas/Fort Worth Texas.

    I have a blog of sorts of my own now, but its become more of a sounding off board then an impressive sales tool. There’s lots of competition in the PI world, and I’d like to get a huge leg up on the rest through productive use of social networking and media.

    Anyway, all my contact information is on my Blog. Take a look when you get a chance. Oh yes, I left Texas and am in Virginia now.

    Jim
    http://www.bulldogpi.net

  3. Fred says:

    You are off to a GREAT start with this one, Deb!

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