Tag Archives: Deb McAlister

5 Rules for Content Marketing

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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts.  (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading

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Hey, Rick Santorum, Go Google Yourself!

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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading

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Top Posts from 2011

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I started this blog in March, 2011, with good intentions of focusing on that funny place where technology and marketing intersects life. For the most part, I’ve stuck to writing about marketing, legal, and technology subjects and how they affect … Continue reading

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It’s Hollywood vs. Silicon Valley: And You Could Lose Big


It’s Hollywood against Silicon Valley when it comes to lobbing around the new anti-piracy legislation pending in Washington DC.  And both sides are taking a stance that can hurt average consumers like you and me, I think. The new laws would give … Continue reading

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Hey, Dummies: That’s Illegal!

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Not to be outdone by the movie, music, and TV industries, a print publisher (John Wiley & Sons) has joined the party and filed its first mass copyright infringement lawsuit  against BitTorrent users.  27 “John Doe” defendants have been sued … Continue reading

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Who Owns LinkedIn Contacts — Employer or Employee?

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Who owns your LinkedIn profile? (Hint:  it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer that I arrived at with help from a number of legal and compliance experts … Continue reading

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Free Justin Bieber – and the rest of us, too!

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Seen the online photos of Justin Bieber in prison yet? If not, chances are you will before long, because the viral campaign from a new activist group is turning up everywhere online. The idea behind the campaign is that a bill from … Continue reading

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