It’s been suggested (by the publisher) that the co-author of a book on social media OUGHT to have a blog.  I tried explaining that I’ve published dozens of blogs — some of them with a million hits a day — for clients and employers.

But the publisher says I need a personal blog.  So this is it.  I’ve never done a blog of my own before because I don’t have one single issue that I’m passionate about.  Experience tells me that the only blogs that last over time are those which address ONE topic very, very well. 

The topic can be a broad one — like Guy Kawasaki’s  fabulous “All Top” blog, where he aggregates “all the top stories” he finds in his omnivorous reading, or narrow like Sloane Miller’s great “Allergic Girl” blog, where she details her battle for safe restaurant dining for those (like me) who have food allergies.

So when I was told I needed a personal blog, I thought a lot about what interests me.  And what interests me is technology — specifically, how technology affects people, and how people affect technology and business.  As I start this blog, I am thinking that the approach is going to be one of “stories from the intersection of life and business”. 

Of course, I might change my mind tomorrow….but that’s the plan!  If you’ve read this far, and are wondering what the picture is all about, it’s a photo I shot standing in the middle of Queen Street in Auckland, NZ.  Took me quite some time to get the photo I wanted — and the polite Kiwi drivers simply drove around me. 

Get it?  It’s a photo taken where life (mine — on vacation, trying out a new camera) intersected with other people’s business (driving to and from work, shopping, making deliveries, etc.).  Nobody got killed, nobody got honked out, and nobody made rude gestures.  If I can do that here, I’ll call it a success.