How Money and Fame Have Changed Fanfiction

AxanarBy Jonathan Bailey, Plagiarism Today

AxanarIn July 2014, at the San Diego Comic Con, director Christian Gossett and Alec Peters debuted a short film entitled Star Trek: Prelude to Axanar.

The film was an unofficial (or “independent” as they referred to it) Star Trek work. The film was presented as a documentary about the Four Years War with the Klingon Empire that took place before the start of the original Star Trek series. It had been funded through Kickstarter, where it had raised some $101,000 in funds.

The film became a cult hit and Peters, eager to expand upon the success, went back to Kickstarter and Indiegogo to raise money for a full feature-length presentation. Between the two sites, they raised over $1.1 million in funding.

But then, as the film was moving into pre-production, Paramount and CBS filed a lawsuit against the film, targeting both Peters, the production company he had created for the film and others involved in the project. They claimed that the film was an infringement of their exclusive rights and they sought an injunction against its production as well as damages.

The move surprised many who had been following not just the production of Axanar, but fan fiction in general. Paramount and CBS had, up to that point, a long history of tolerating non-profit fan projects including a professional web series entitled Star Trek Continues that aims to expand the original series that was also crowd funded (to the tune of $218,000).

While Axanar certainly had a large stockpile cash and had promised to produce a professional-quality film, it was still, according to its creators, a non-profit venture no different than the previous efforts.

The truth is that Axanar may be a turning point in the relationship between rights holders and fan fiction creators, a relationship that’s about to get a lot more complex.

Looking Back Five Years (and a Bit More)

50 Shades of GreyFive years ago, I wrote what is still one of the most popular posts on Plagiarism Today. Entitled The Messy World of Fan Art and Copyright, it looked at the norms, both ethical and legal, around fan fiction and fan creations.

However, even as I was writing that, the battle lines were being redrawn and the reason was because the Internet was, slowly, turning fan fiction and fan art into big business.

For starters, several authors have managed to launch their careers with fan fiction. E.L. James’ Shades of Grey began life as a fan fiction of Twilight and Cassandra Claire, author of the Shadowhunter series (now a TV series) also began as a fan fiction author, focusing on Harry Potter and Lord of the Rings (which also found her being accused of plagiarism).

Another type of fan creation, cosplaying, where fans dress in the costumes of characters they enjoy, has also become big business. Not only are there now several who claim to be professional cosplayers, but others have turned the design of the costumes into a business itself.

The issues have even reached the automobile industry where one of the most-watched copyright lawsuits ongoing involves a garage that was building and selling replica Batmobiles.

Now, all of these things represent a very broad spectrum of fan use of original creations and my goal isn’t to compare them to one another. The only thing they have in common is that they are examples of fan creations becoming drivers of commercial success.

This has put rights holders in a bizarre position of trying to find where they will draw the line.

Commercialization Happens

Super Mario MakerUntil recently, the unspoken rule when it came to fan art, fan fiction and other creations was that, if you weren’t making money from it, rights holders would typically tolerate it.

While there were exceptions, such as Anne Rice’s long-standing opposition to all fan creations, it generally held true regardless of the fandom involved.

But commercialization has slowly crept in. For example, in 2014, “Let’s Play” videos were the subject of great controversy on YouTube. Video game publishers, on the whole, took a tolerant stance on such videos, even for commercial use, but Nintendo famously opted to create a separate affiliate system. That system was a requirement for anyone who wanted to commercialize let’s play videos of Nintendo games and meant Nintendo always received a portion of the revenue.

While Let’s Play videos aren’t fan art or fan fiction, they are examples of fans using an original work to create a new one, meaning that many of the battle lines are similar.

Those lines are also representative of the larger issue. The commercial/non-commercial dichotomy has slowly been breaking down for fan creations. We are in a time where fan fiction authors will recast a fan fiction work as a new story for publication, seek to sell a fan-created lexicon  or commercialize Let’s Play videos on YouTube.

Before we even look at whether or not these uses are legal (something I’m avoiding in this article) they raise a serious challenge for creators and rights holders: If you allow fan creations the question isn’t whether you tolerate commercial use, it’s how much commercial use can you accept. Increasingly, any use can become a commercial one.

Unfortunately, as the unspoken rule begins to wear thin creators are going to have to increasingly find their own balance and that’s going to create some serious headaches down the road.

Why Rights Holders Won’t Lay Down the Law

Power/RangersIf the problem fans have with the Axanar story is a lack of consistency. Then the simple solution would seem to be for rights holders in fandoms to create rigid rules for fan creations, to basically create guidelines that would ensure fans were safe.

However, such guidelines are unlikely to ever be published. The reason is because of situations like the Power/Rangers video from last year.

With that video, director Joseph Kahn produced a professional-quality reboot of the popular kid’s series that was known for its gore, nudity and violence. The rights holders in the series initially filed for a takedown of the video but eventually recanted and had it restored.

The issue is that it’s impossible to predict exactly how fans will use the original work and it’s very possible for a fan creation to comply with the letter of the law but still be undesirable or even harmful to the original creation.

Power Rangers fan fiction, for example, is widespread and relatively well tolerated. However, a violent, dark and adult version of the show was too much for its creators to bear, at least initially.

While it’s unclear why Paramount and CBS tolerated both the original Axanar short and the Star Trek Continues web series, it’s likely that they felt the film might have detracted from or cannibalized the ongoing series films being produced under the Star Trek banner.

Rights holders, almost universally, want flexibility when it comes to dealing with fan creations and, with that flexibility, comes uncertainty. We’re not likely to see many rights holders laying down hard rules, save in specific areas, and that is going to create a great deal more fan/creator conflicts in the near future.

Bottom Line

Creators of fan fiction, fan art and even just those who use the works of others to create new works are entering into an era of great uncertainty. Rights holders are being forced to figure out the balance they are comfortable with and its likely those balances will be determined on a case-by-case basis rather than a wholesale one.

With copyright law, there’s already so much uncertainty between fair use, derivative works and similar issues. Lay on top of that the uncertainty of what rights holders will allow and it’s easy to see why so many are frustrated and confused.

Sadly, there aren’t any easy answers and there probably won’t be much certainty for some time. Though Axanar will still be a somewhat case, it likely won’t be the last time that a clash between a fan creation and the original rights holders causes confusion and anger.

The battles, unfortunately, have just begun.

Editor’s Note: This article is reused with the permission of its author, Jonathan Bailey. His amazing Plagiarism Today blog and podcast are on my “must read” list every day.

For more information on the issues of copyright and fan fiction, see IP attorney and Fiction Alley co-founder Heidi Tandy’s comments here, and an older post from this blog here.

Update: Paramount, CBS List the Ways Star Trek fanfic Axanar Infringes Copyright

On March 15, 2016, the Ars Technica blog reported that the Star Trek rights holders are back with an amended complaint (PDF) that lists many of the specific instances in which Axanar Productions has included something “substantially similar” to a copyrighted element in Star Trek, including races like Klingons and Vulcans, the cowl-neck uniform that Majel Barrett wore as the Enterprise’s first officer in The Original Series episode The Cage, and the concept of “Stardate.”

The two companies are asking for a jury trial, with maximum penalties of $150,000 for each of the 57 alleged copyright infringements covered in the litigation. Axanar has asserted in the past that since it is not charging for its fan fiction, and is crediting the rights holders appropriately for its original and transformative works, it is not guilty of copyright infringement.

This week, Jonathan Lane, a writer connected with Axanar Productions, wrote on the production company’s blog that CBS and Paramount should stand down from their lawsuit because Axanar and its ilk are “free commercials” for the Star Trek franchise.

Update: Paramount Will End Case Against Axanar

On May 22, 2016, Torrent Freak reported that director J.J. Abrams has announced that  Paramount Pictures and CBS Studios plan to end their lawsuit against the crowdfunded Star Trek spin-off Prelude to Axanar. Court documents are expected to be filed soon, asking that the case be dismissed.

Note: The update was added by Deb McAlister-Holland, and Jonathan Bailey is not responsible for any errors in the update.

About debmcalister

I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.
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1 Response to How Money and Fame Have Changed Fanfiction

  1. Pingback: Fanfiction: as a Community and a Commodity – Digital Publishing: Assignment 1

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