I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing.
You can find the articles online at http://www.blog.myprgenie.com
Personally, I love surveys. I love taking them, reading about them, and writing about them. But I have some pet peeves about them, as well. One of my pet peeves is surveys that don’t use my time wisely if I’m a participant. Another is survey reports that don’t explain who paid for the survey, and what the purpose of the survey was.
This cartoon (licensed from CartoonStock.com, the excellent source for affordable cartoons for blogs and social media use) sums up my feelings pretty well. I hope you’ll check out the articles on survey mistakes to avoid, and the best way to get maximum exposure for your survey results, by clicking here.