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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading
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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading
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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading
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Author, blogger, and journalist Shel Israel knows a few things about PR having been a PR guru in Silicon Valley for several decades before making the switch to editorial writing. So when he posts a comment about how PR people … Continue reading
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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading
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I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing. You … Continue reading
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This morning, I got a good lesson on how a business could have avoided a marketing disaster that was partly due to bad timing on marketing’s part, partly caused by a technical problem, and primarily caused by a poor customer service culture. … Continue reading
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I’ve been busy lately writing for other blogs published by clients, and I’ve been neglecting this one. But it occurs to me that some of the stuff I’ve been writing elsewhere might be of interest to those who read this … Continue reading
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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading
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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels. … Continue reading
Marketing Where Technology Intersects Life 