Tag Archives: PR

Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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10 Ways to Attract More Readers to Your Business Blog Almost Overnight

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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading

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Can AI Improve Targeting for PR Pros and Marketers? Yes!

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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading

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Don’t Be Stupid: PR Pitch Mistakes Journalists REALLY Hate

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Author, blogger, and journalist Shel Israel knows a few things about PR having been a PR guru in Silicon Valley for several decades before making the switch to editorial writing. So when he posts a comment about how PR people … Continue reading

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How to Increase Traffic for Your Blog: What Worked for Me

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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading

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Survey Says: Don’t Make These Survey Mistakes

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I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing. You … Continue reading

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Keeping a Technical Snafu from Being a PR Disaster

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This morning, I got a good lesson on how a business could have avoided a marketing disaster that was partly due to bad timing on marketing’s part, partly caused by a technical problem, and primarily caused by a poor customer service culture. … Continue reading

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