Tag Archives: content marketing

Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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10 Ways to Attract More Readers to Your Business Blog Almost Overnight

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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading

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Where to Find Content Worth Sharing on Social Media

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I’ve used a social media management tool called Buffer for about four years now, ever since it was in beta. And, while I love it for its ease of use and power – not to mention its affordable price (free … Continue reading

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How to Increase Traffic for Your Blog: What Worked for Me

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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading

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Five Rules of Content Marketing

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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading

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5 Rules for Content Marketing

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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts.  (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading

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Creating Contagious Content, Consistently

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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading

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Harnessing the power of word-of-mouse


Every marketer knows that “viral” is the holy grail for any marketing campaign.  We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading

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Leveraging Social News Websites

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Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do.  This is a case where I really do know how to … Continue reading

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