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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading
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Once again, the tabloids are having a field day with stories about nude photos of celebrities stolen by hackers and spread across the Internet. Despite what some B-list celebrities are saying, it isn’t blaming the victim to remind young women … Continue reading
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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading
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A writer friend of mine called me this morning before 9 a.m. I knew it was important, because when a writer picks up the phone that early in the morning, it usually involves blood or at least gore. Not this … Continue reading
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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading
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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading
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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading
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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts. (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading
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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading
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I started this blog in March, 2011, with good intentions of focusing on that funny place where technology and marketing intersects life. For the most part, I’ve stuck to writing about marketing, legal, and technology subjects and how they affect … Continue reading
Marketing Where Technology Intersects Life 