Tag Archives: Deb McAlister

Three Email Marketing Mistakes that Kill ROI

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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading

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Proper Passwords Protect Your Pictures (and Your Reputation)

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Once again, the tabloids are having a field day with stories about nude photos of celebrities stolen by hackers and spread across the Internet. Despite what some B-list celebrities are saying, it isn’t blaming the victim to remind young women … Continue reading

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New Sources for Free Photos & Images for Bloggers

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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading

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Are You Careful (Enough) In How You Phrase an Online Review?

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A writer friend of mine called me this morning before 9 a.m. I knew it was important, because when a writer picks up the phone that early in the morning, it usually involves blood or at least gore. Not this … Continue reading

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Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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Baby Steps to Take Now to Protect Your Online Reputation

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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading

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