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(This is the third in a series of articles on social media basics, legal issues, online safety, and building a social media following for child actors and their parents. The first post in this series. deals with the basics of … Continue reading
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I’ve used a social media management tool called Buffer for about four years now, ever since it was in beta. And, while I love it for its ease of use and power – not to mention its affordable price (free … Continue reading
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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading
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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading
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According to Forbes.com the ongoing battle over who owns social media contacts — the employer or the employee — heated up today with another employer suing a former employee over ownership of a social media account and its contacts. This time the … Continue reading
Considering that this post appeared on Plagiarism Today, I’m going to be VERY careful about sharing it. So I will say only this: if you are a blogger or social media user, Click on this link — and read this … Continue reading
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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading
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There’s a lot of talk recently about Peerindex, Klout Scores, and weighting customer service policies to consider the social media reach and influence of your customers. Me, I’m more interested in the marketing and legal conundrums that Twitter poses. For instance, in … Continue reading
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On March 21, 2006, @Jack (Jack Dorsey, one of the programmers at Odeon who created Twitter) sent the first tweet: “just setting up my twttr.” Tweet #38 was prophetic: Dom Sagolla (@Dom) typed: “Oh, this is going to be addictive.” Five years … Continue reading
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I’m thrilled to be working with three of the industry’s top experts on social and digital media as we put together the content for a great webinar on Thursday, July 14. It’s free, and if you work in a regulated … Continue reading
Marketing Where Technology Intersects Life 