Tag Archives: marketing

Can AI Improve Targeting for PR Pros and Marketers? Yes!

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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading

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Three Email Marketing Mistakes that Kill ROI

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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading

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The Rise of the Marketer

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When I was studying marketing, public relations, and advertising many years ago, we were taught that if anyone noticed us, we were doing it wrong. The idea was to work behind the scenes to shape a brand’s image, and not … Continue reading

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How to Increase Traffic for Your Blog: What Worked for Me

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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading

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Survey Says: Don’t Make These Survey Mistakes

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I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing. You … Continue reading

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Growing Money: Finance Lessons for Marketers

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I am an investor in a small business that I believe in strongly. If I didn’t believe in it, I wouldn’t have invested — and I wouldn’t spend far more time than I ever thought necessary working with them to … Continue reading

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Do My Numbers Define Me?

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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading

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