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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading
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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading
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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading
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I’m a professional writer. Are you? Thousands of dollars in taxes can often ride on a single question: is a writer a professional or an amateur? One of the things I’ve written recently is a new white paper for my … Continue reading
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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading
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I started this blog in March, 2011, with good intentions of focusing on that funny place where technology and marketing intersects life. For the most part, I’ve stuck to writing about marketing, legal, and technology subjects and how they affect … Continue reading
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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
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Looking for great photos for your blog or social media site — without spending much cash? Good news from Silicon Valley this week: Wired.com staff-produced are now available in high-resolution format under a Creative Commons license on a newly launched … Continue reading
Considering that this post appeared on Plagiarism Today, I’m going to be VERY careful about sharing it. So I will say only this: if you are a blogger or social media user, Click on this link — and read this … Continue reading
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Last Valentine’s Day, I started my job as Director of Marketing for a SaaS software company that sells multi-channel marketing automation solutions to large distributed marketing organizations in regulated industries. One of the things that was on the long to-do … Continue reading
Marketing Where Technology Intersects Life 