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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading
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Thierry Breton, CEO of Atos and a former French finance minister, has announced a ban on staff email for 2012, arguing that only 10 per cent of the 200 electronic messages his employees receive per day on average turn out … Continue reading
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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
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One challenge that every marketer faces is crafting a message that gets customers to stop what they’re doing and pay attention to the message long enough to see whether or not there’s a real match between their needs and what … Continue reading
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I was talking to a young marketing maven the other day. She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star. … Continue reading
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For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. And for most of that time, there have been … Continue reading
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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading
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One of the fallacies of the high technology industry is that innovation is a linear progression, in which new technologies completely replace old ones. That isn’t always the case. A number of smart companies are hosting cloud applications and virtual desktops on … Continue reading
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The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM law” 15 U.S.C. § 7701) passed in 2003 requires that businesses using email to market products or services have to meet certain basic requirements including: Providing accurate sender information … Continue reading
Marketing Where Technology Intersects Life 