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Over 100 million reviews have been posted on Yelp. Some of them, no doubt, are extremely accurate. Some are slightly biased. And some are downright fantasy. At least that’s what the New York Times says in an article. If that … Continue reading
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I’ve used a social media management tool called Buffer for about four years now, ever since it was in beta. And, while I love it for its ease of use and power – not to mention its affordable price (free … Continue reading
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When I was studying marketing, public relations, and advertising many years ago, we were taught that if anyone noticed us, we were doing it wrong. The idea was to work behind the scenes to shape a brand’s image, and not … Continue reading
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One thing about Facebook is that it changes the way people can use it frequently, adding tools, apps and features – whether people like them or not. It’s hard to keep up with all the new options when Facebook is … Continue reading
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First, the disclaimer. I’m not a lawyer. I figure that I’ve paid for a pretty good legal education, however, having worked with many of the best attorneys in this arena and written far more than my fair share of articles … Continue reading
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I had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in my hometown of Dallas, Texas. He wanted me to meet … Continue reading
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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels. … Continue reading
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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading
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It’s been three months since Mark Zukerberg launched Facebook’s Timeline for business pages. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages are for both the … Continue reading
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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading
Marketing Where Technology Intersects Life 