Tag Archives: public relations

Don’t Be Stupid: PR Pitch Mistakes Journalists REALLY Hate

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Author, blogger, and journalist Shel Israel knows a few things about PR having been a PR guru in Silicon Valley for several decades before making the switch to editorial writing. So when he posts a comment about how PR people … Continue reading

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Keeping a Technical Snafu from Being a PR Disaster

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This morning, I got a good lesson on how a business could have avoided a marketing disaster that was partly due to bad timing on marketing’s part, partly caused by a technical problem, and primarily caused by a poor customer service culture. … Continue reading

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Do My Numbers Define Me?

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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading

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Five Things to do AFTER Each Press Release

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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels.  … Continue reading

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