Tag Archives: press release writing

5 Tips on Writing Clickable Headlines

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It’s always been true: the headline is the most important element of a press release, blog post, article, or downloadable collateral piece (white paper, PDF, brochure). Like the subject line of an email, it’s what determines whether someone clicks to … Continue reading

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Five Things to do AFTER Each Press Release

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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels.  … Continue reading

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