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Author, blogger, and journalist Shel Israel knows a few things about PR having been a PR guru in Silicon Valley for several decades before making the switch to editorial writing. So when he posts a comment about how PR people … Continue reading
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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading
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I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing. You … Continue reading
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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels. … Continue reading
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Last Valentine’s Day, I started my job as Director of Marketing for a SaaS software company that sells multi-channel marketing automation solutions to large distributed marketing organizations in regulated industries. One of the things that was on the long to-do … Continue reading
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I was talking to a young marketing maven the other day. She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star. … Continue reading
Like most Americans, I try to keep a clear dividing line between my professional and personal lives. It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any … Continue reading
Marketing Where Technology Intersects Life 