Like most Americans, I try to keep a clear dividing line between my professional and personal lives. It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any marketer uses every day.
In addition to this blog, I write two others — a corporate blog, on my employer’s website, and The Distributed Marketing Blog, an educational blog sponsored by my employer but hosted on its own URL. On this blog, I often write about issues that aren’t exactly everyday fodder on Fox News — so when they called me recently asking for a comment on how my employer used a particular company’s services, I was so surprised that I said yes before I thought it through.
In the end, I said yes because they were asking me about a friend’s business, and I have had quite a bit of success using her products and services. Well, the resulting story is out. You can find it here: When it Comes to Social Media, How Much is Too Much?
Fox Business reporter Jeffrey Gangemi interviewed me and reported on the widespread response to a recent blog post on the Distributed Marketing Blog that “went viral” and was picked up by many publications around the world.
Gangemi wrote, “Using a service called MyPRGenie, Holland sent out a press release with the title ‘Who Owns Your LinkedIn Profile? Hint: It Might Not Be You.’ Thanks to its catchy title and visibility to key stakeholders in the social-media sphere, the piece was picked up by PC World, Forbes, The Wall Street Journal, and ComputerWorld, just to name a few.”
The result was that a blog with 750 readers — its first post appeared just 14 weeks ago, the same time as this one — drew 117,000 readers. All off a single social media campaign that took exactly 22 minutes to set up and execute. As Fox said, “And here’s the best part: it wasn’t hard to do.” (The post continues to draw 30-50 new readers a day, almost a month after the flurry of publicity appeared.)
So far the reaction has been positive — and only one statement in the article is less than factual. I did NOT say that I was “essentially running the show solo”. I said I didn’t have a big team — but I certainly couldn’t do my job without the help of a number of talented co-workers like Kevin Baker, Young Kim, Laura Bergeron, David Potter, Melanie Moss, Mike Guajardo, Ping Wang, Milan Evans, and Edgar Rodriguez (to name just a few of the talented people I get to work with every day).
Let me know what you think of the article — and try MyPRGenie if you’re looking for a cost-effective way to get the word out about your blog, your business, or your cause or issue. Miranda Tan and her team do great work, at a great price.
I wish I could use the service to promote this blog, too! Maybe someday!