Tag Archives: social media

Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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Can AI Improve Targeting for PR Pros and Marketers? Yes!

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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading

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Social Media and Online Privacy: Did We Celebrate Too Soon?

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Remember last year when everybody on Facebook got all upset because some employers and colleges were asking applicants for social media passwords, and then judging them by what they had posted? State lawmakers around the country spotted an election year … Continue reading

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Recovering from Social Media Typos and IRS Headaches

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I’ve been busy lately writing for other blogs published by clients, and I’ve been neglecting this one.  But it occurs to me that some of the stuff I’ve been writing elsewhere might be of interest to those who read this … Continue reading

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The Magic of Social Media

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I love magic. Whether it’s the fantasy worlds of my favorite writers or the stage magic of great magicians or little boys practicing the tricks that came in their Christmas stockings, I just love magic. Recently, my favorite magicians have … Continue reading

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Do My Numbers Define Me?

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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading

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5 Facebook Business Page Tips and Tools

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One thing about Facebook is that it changes the way people can use it frequently, adding tools, apps and features – whether people like them or not. It’s hard to keep up with all the new options when Facebook is … Continue reading

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