Tag Archives: online marketing

Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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Do You See What I See? On Google, Probably Not

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If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells … Continue reading

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Harnessing the power of word-of-mouse

Every marketer knows that “viral” is the holy grail for any marketing campaign.  We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading

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