Tag Archives: SEO

Do You See What I See? On Google, Probably Not

Posted on February 9, 2012 by debmcalister

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If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells … Continue reading →

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Hey, Rick Santorum, Go Google Yourself!

Posted on January 8, 2012 by debmcalister

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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading →

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Mastering marketing metrics

Posted on October 20, 2011 by debmcalister

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I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading →

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SEO Fairy Tales

Posted on October 9, 2011 by debmcalister

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I work at a company that shares office space with a sister company.  The sister company offers web design services, mobile applications, SEO, PPC, and creative services related to helping companies create web sites that deliver the results the company … Continue reading →

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Drawing the Line Between Personal and Professional Social Media

Posted on June 17, 2011 by debmcalister

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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media.  So  I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading →

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Go Google Yourself!

Posted on May 2, 2011 by debmcalister

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Did you ever Google yourself – only to find that you didn’t like what turned up? Just before I took off on an around the world trip a few years ago, I sent an email to an acquaintance in town. … Continue reading →

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Managing the Proliferation of Marketing Channels

Posted on April 20, 2011 by debmcalister

If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA.  The biggest change has been the proliferation of communications channels. Twenty … Continue reading →

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How to Invite a Lawsuit over YOUR Blog

Posted on April 1, 2011 by debmcalister

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As the number of blogs has exploded, and more and more businesses add blogs to their corporate communications toolkit, a number of “experts” in social media and search engine optimization have sprung up to advise clients about the best blogging … Continue reading →

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When Pedophiles and Search Engines Collide

Posted on March 31, 2011 by debmcalister

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David Coursey and I have been working on a book about online reputation management for awhile now.  We’d done the research, talked to people who know this stuff inside and out, and drawn on our combined decades of experience in … Continue reading →

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