Tag Archives: marketing management

Mastering marketing metrics

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I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading

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Want to make money? Give content away for free

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At a local networking event a few weeks ago, I overheard a somewhat heated discussion on the subject of using free content to build a business that makes part or all of its income from consulting or professional services.  One … Continue reading

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Four Things Marketing Automation Tools Can Do

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I’m the marketing director at Distribion, Inc., a leading provider of marketing automation solutions for large, complex marketing organizations that use multi-channel marketing to reach their audience — nearly always with help from a distributed sales force of internal and external local … Continue reading

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Trade Associations Issue Six-Strikes Tips for Members

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A number of industry trade associations have issued warnings to their members since major U.S. ISP’s entered into an agreement with copyright holders earlier this month on the so-called “six strikes” rule.  The National Federation of Independent Businesses became the latest, publishing … Continue reading

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Drawing the Line Between Personal and Professional Social Media

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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media.  So  I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading

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Managing Social Media Risk

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Ever wonder if social media marketing is a risky business – or a manageable risk?  I have.  But there are many ways to manage risk so that it doesn’t kill your ability to have your say in the evolving social … Continue reading

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Senate Poised to Change the Rules of the Road for Marketers

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Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services.  Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial … Continue reading

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