Tag Archives: Google Analytics

Mastering marketing metrics

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I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading

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Good, sound reasons or reasons that sound good?

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I was talking to a young marketing maven the other day.  She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star.  … Continue reading

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