Tag Archives: Google Analytics

Mastering marketing metrics

Posted on October 20, 2011 by debmcalister

This gallery contains 1 photo.

I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading →

More Galleries | Tagged Deb McAlister, Distribion, Google, Google Analytics, marketing management, marketing metrics, measuring marketing, multi-channel marketing, SEO | 2 Comments

Good, sound reasons or reasons that sound good?

Posted on September 19, 2011 by debmcalister

This gallery contains 3 photos.

I was talking to a young marketing maven the other day. She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star. … Continue reading →

More Galleries | Tagged BufferApp, campaign planning, Distribion, email marketing, Epsilon, Google Analytics, Gryphon, logic, marketing, multi-channel marketing, MyPRGenie, social media, Socialware, Vertical Nerve | Leave a comment

Tag Archives: Google Analytics

Mastering marketing metrics

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