Tag Archives: Distribion

Mastering marketing metrics

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I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading

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Good, sound reasons or reasons that sound good?

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I was talking to a young marketing maven the other day.  She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star.  … Continue reading

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On Demand Webcast and Presentation Download

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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual.  Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading

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Managing The 9-Hula-Hoop To-Do List

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My husband and I are lucky enough to be raising a 10-year-old who fully intends to run a circus one of these days.  He’s already a performer who juggles, performs on the trapeze and aerial silks, takes pratfalls with a local … Continue reading

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Drawing the Line Online: Personal vs. Professional Speech

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I’m thrilled to be working with three of the industry’s top experts on social and digital media as we put together the content for a great webinar on Thursday, July 14.  It’s free, and if you work in a regulated … Continue reading

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Drawing the Line Between Personal and Professional Social Media

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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media.  So  I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading

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The End of IT As We Know It – And We Feel Fine

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When I finished business school, the graduates who got snapped up for corporate jobs first were those in finance, and those in IT.  Us lowly marketing types were a distant third in the MBA recruiter’s minds. For years, as I … Continue reading

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