Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. 

Here’s a summary of what we covered:

• How the 5W’s of social media evolved & why they’re different than what you learned in college
• Why, who, what, where, when:  the 5W’s
• Why? Word of mouse replaced word of mouth
• Social PAIRS
• Who: Talking DIrty 
• Digital Influence: Who has it & how do you get it?
• What: Channels shape messages
• Where:  Customers choose channels
• More than the “Big 4”
• Private forums that aren’t
• When:  Interaction at Internet speed
• Email & Social Media: The new adult homework
• Best times to reach customers by channel
• How marketing automation sets the stage for effective multi-channel marketing
• The 3R’s of the 5W’s:  Where compliance meets marketing
• How to deliver the right message to the right person at the right time – without compliance headaches
• Generosity:  Social media isn’t about “me”
• Branding has evolved – how & why
• Social media basics:  POST
• Moving from social media to social business
• Are you talking at your audience – or with them?
• Why financial advisors are using social media
• Preview of Socialware’s 2011 survey
• Social’s impact on SEO
• The social media lifecycle
• Practical steps to social engagement
• Social business management from Socialware

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The recording is now available to view on demand by clicking here. 

The presentation, which includes additional details, links, and speaker’s notes, is now available for download by clicking here.