Tag Archives: multi-channel marketing

5 Rules for Content Marketing

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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts.  (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading

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Creating Contagious Content, Consistently

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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading

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Harnessing the power of word-of-mouse


Every marketer knows that “viral” is the holy grail for any marketing campaign.  We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading

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Mastering marketing metrics

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I’m speaking next week at a webinar sponsored by Distribion (where I am Director of Marketing, and editor of the Distributed Marketing Blog) and Vertical Nerve, the agency I hired to handle SEO and PPC for Distribion. Now, I’m the … Continue reading

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What the Grateful Dead taught me about marketing

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On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics.  In addition to IDC’s usual carefully researched data, the webinar included … Continue reading

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Good, sound reasons or reasons that sound good?

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I was talking to a young marketing maven the other day.  She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star.  … Continue reading

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On Demand Webcast and Presentation Download

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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual.  Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading

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