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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
Every marketer knows that “viral” is the holy grail for any marketing campaign. We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading
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I’m lucky enough to have my very own knight-in-shining armor — something not every high-tech marketer can say, I feel certain. My champion is my son, Geoffrey McAlister, and he really is a knight-errant for hire (for movies, live shows, commercials, and … Continue reading
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I’m the marketing director at Distribion, Inc., a leading provider of marketing automation solutions for large, complex marketing organizations that use multi-channel marketing to reach their audience — nearly always with help from a distributed sales force of internal and external local … Continue reading
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My husband and I are lucky enough to be raising a 10-year-old who fully intends to run a circus one of these days. He’s already a performer who juggles, performs on the trapeze and aerial silks, takes pratfalls with a local … Continue reading
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Jimmy Paige, Robert Plant, 1970, Dallas Memorial Auditorium, Copyright Deb McAlister, All Rights Reserved. “There’s a sign on the wall, but she wants to be sure ‘Cause you know sometimes words have two meanings…” –Jimmy Paige, Robert Plant, Stairway to … Continue reading
Yesterday, I was a panelist at a webinar on marketing and compliance. Edgar Rodriguez and Mike Wise were the other panelists, and the session was great. The complete presentation is available for download by clicking here. The audience seemed to really like … Continue reading
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Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services. Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial … Continue reading
If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA. The biggest change has been the proliferation of communications channels. Twenty … Continue reading
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Every year, the analysts and pundits make predictions about consumer buying patterns, technology, and a host of other factors that will affect the way we market and sell products and services. Every time I read one of them, I hear Bob … Continue reading
Marketing Where Technology Intersects Life 