Tag Archives: digital marketing

The Rise of the Marketer

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When I was studying marketing, public relations, and advertising many years ago, we were taught that if anyone noticed us, we were doing it wrong. The idea was to work behind the scenes to shape a brand’s image, and not … Continue reading

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Harnessing the power of word-of-mouse

Every marketer knows that “viral” is the holy grail for any marketing campaign.  We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading

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