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When I was studying marketing, public relations, and advertising many years ago, we were taught that if anyone noticed us, we were doing it wrong. The idea was to work behind the scenes to shape a brand’s image, and not … Continue reading
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I’m the marketing director at Distribion, Inc., a leading provider of marketing automation solutions for large, complex marketing organizations that use multi-channel marketing to reach their audience — nearly always with help from a distributed sales force of internal and external local … Continue reading
Marketing Where Technology Intersects Life 