Drawing the Line Online: Personal vs. Professional Speech


Dividing your online activities cleanly into personal or professional "speech" is anything but easy. And if you work in a regulated industry, it can be darn near impossible.

I’m thrilled to be working with three of the industry’s top experts on social and digital media as we put together the content for a great webinar on Thursday, July 14.  It’s free, and if you work in a regulated industry, it’s a must-attend session that will clarify the rules for companies – and employees — when using online services like LinkedIn, Facebook, Twitter, and others. 

Implementing compliant social media strategies in business can be more complex than it seems.  While some regulators insist on a clear separation between personal and professional use of online services, others say that there is no difference for certain categories of employees.  Some want companies to issue clear guidelines that restrict what employees can and can’t say online; while other regulators are issuing guidelines that restrict a company’s ability to set such policies. 

It’s an alphabet soup of regulations.  Figuring out how to navigate through the various rules can cost companies valuable time – not to mention a huge opportunity ― delaying the use of online marketing tools to reach prospects in the venues where they seek information about products and services. 

Help is on the way from leading solutions providers Distribion and Socialware, who have teamed up with LIMRA, a worldwide association of insurance and financial services companies for a free, informative webinar that will help marketing, human resources, compliance, and PR executives find their way through the maze of regulations so that they can make the right choices about policies, procedures, and campaigns. 

Speakers for the webinar will be:

  • Moderator Edgar Rodriguez (EVP of Distribion, Inc.)
  • Stephen Selby (Director of Regulatory Services, LIMRA)
  • Chad Bokius (CEO of Socialware).

The webinar is scheduled for Thursday, July 14 (11 a.m.-noon CDT).  Topics covered will include:  

  • Making Sense of the Alphabet Soup:  A Compliance Overview
  • Why Bother:  The Cost of Waiting 
  • Practical Solutions
    • What do the rules REALLY say?
    • Which rules apply, and where?
    • A glimpse of the future?
  •   Online Marketing & Social Media Guidelines
    • Empowering Producers & Local Marketing
    • Monitoring, Tracking, & Managing
    • 10 “Must Know” Rules of Digital & Social Media
    • Getting Started NOW

Who should attend:  Marketing, public relations, human resources (HR), compliance and social media managers from banking, finance, insurance, healthcare, gaming and other regulated industries. 

 Click here to register now.  It’s free, but space is limited. 

About debmcalister

I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.
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