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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading
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Twice this week, I’ve found myself talking to people who discovered that their online reputation had taken a sudden hit, and it reminded me once again that periodic online reputation checks are just as important for brands, companies, and individuals as … Continue reading
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For years, I never worried about my reputation. After all, my mother told me that my reputation was safe as long as I didn’t do anything to be embarrassed about. Mom was wrong. Today, everyone has a personal brand to protect. I’ve been … Continue reading
Marketing Where Technology Intersects Life 