Tag Archives: online reputation

Hey, Rick Santorum, Go Google Yourself!

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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading

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Have You Done A Year-End Reputation Check-up?

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Twice this week, I’ve found myself talking to people who discovered that their online reputation had taken a sudden hit, and it reminded me once again that periodic online reputation checks are just as important for brands, companies, and individuals as … Continue reading

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Managing Your Online Reputation: The Basics

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For years, I never worried about my reputation.  After all, my mother told me that my reputation was safe as long as I didn’t do anything to be embarrassed about.  Mom was wrong.        Today, everyone has a personal brand to protect.   I’ve been … Continue reading

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