Tag Archives: social media

5 Facebook Business Page Tips and Tools

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One thing about Facebook is that it changes the way people can use it frequently, adding tools, apps and features – whether people like them or not. It’s hard to keep up with all the new options when Facebook is … Continue reading

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Five Things to do AFTER Each Press Release

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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels.  … Continue reading

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Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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Words to Avoid in Social Media

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We all know about using keywords to help Google find our websites and blogs, right?  Well, it seems that the agency charged with protecting us from terrorists uses keywords, too.  They use them to help them identify potential terrorist threats. … Continue reading

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Baby Steps to Take Now to Protect Your Online Reputation

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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading

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5 Rules for Content Marketing

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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts.  (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading

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Hey, Rick Santorum, Go Google Yourself!

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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading

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