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We all know about using keywords to help Google find our websites and blogs, right? Well, it seems that the agency charged with protecting us from terrorists uses keywords, too. They use them to help them identify potential terrorist threats. … Continue reading
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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading
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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts. (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading
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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading
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I started this blog in March, 2011, with good intentions of focusing on that funny place where technology and marketing intersects life. For the most part, I’ve stuck to writing about marketing, legal, and technology subjects and how they affect … Continue reading
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Twice this week, I’ve found myself talking to people who discovered that their online reputation had taken a sudden hit, and it reminded me once again that periodic online reputation checks are just as important for brands, companies, and individuals as … Continue reading
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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
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According to Forbes.com the ongoing battle over who owns social media contacts — the employer or the employee — heated up today with another employer suing a former employee over ownership of a social media account and its contacts. This time the … Continue reading
Every marketer knows that “viral” is the holy grail for any marketing campaign. We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading
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Who owns your LinkedIn profile? (Hint: it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer that I arrived at with help from a number of legal and compliance experts … Continue reading
Marketing Where Technology Intersects Life 