Tag Archives: social media marketing

Five Rules of Content Marketing

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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading

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5 Facebook Timeline Steps Marketers Must Take Now

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It’s been three months since Mark Zukerberg launched Facebook’s Timeline for business pages. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages are for both the … Continue reading

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Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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EU firm bans email between employees

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Thierry Breton, CEO of Atos and a former French finance minister, has announced a ban on staff email for 2012, arguing that only 10 per cent of the 200 electronic messages his employees receive per day on average turn out … Continue reading

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Who Owns LinkedIn Contacts — Employer or Employee?

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Who owns your LinkedIn profile? (Hint:  it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer that I arrived at with help from a number of legal and compliance experts … Continue reading

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How to succeed in blogging by really trying

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Last Valentine’s Day, I started my job as Director of Marketing for a SaaS software company that sells multi-channel marketing automation solutions to large distributed marketing organizations in regulated industries.  One of the things that was on the long to-do … Continue reading

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