Tag Archives: social media marketing

Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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EU firm bans email between employees

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Thierry Breton, CEO of Atos and a former French finance minister, has announced a ban on staff email for 2012, arguing that only 10 per cent of the 200 electronic messages his employees receive per day on average turn out … Continue reading

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Who Owns LinkedIn Contacts — Employer or Employee?

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Who owns your LinkedIn profile? (Hint:  it might not be you.) That was the headline on a post on this blog back in June, 2011 — and the answer that I arrived at with help from a number of legal and compliance experts … Continue reading

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How to succeed in blogging by really trying

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Last Valentine’s Day, I started my job as Director of Marketing for a SaaS software company that sells multi-channel marketing automation solutions to large distributed marketing organizations in regulated industries.  One of the things that was on the long to-do … Continue reading

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Social media isn’t free

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Are you as tired as I am of hearing that social media is a great, free way to promote a business?  It’s great, but social media isn’t free. For a social media marketing campaign you need people, time, and technology … Continue reading

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PR “news tip” services you can’t live without


We all know that marketers are being asked to do more with less — but if we’re squeezed for time and staff, consider the plight of the average editor, producer, or content manager. While marketing departments were trimmed during the last few years, … Continue reading

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Want to make money? Give content away for free

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At a local networking event a few weeks ago, I overheard a somewhat heated discussion on the subject of using free content to build a business that makes part or all of its income from consulting or professional services.  One … Continue reading

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On Demand Webcast and Presentation Download

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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual.  Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading

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Leveraging Social News Websites

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Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do.  This is a case where I really do know how to … Continue reading

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5W’s of Social Media

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The first day of high school journalism class, the teacher asked if anyone in the class could name the 5W’s.  No one could.  “Well, learn them now — and never forget them.  They’re the cornerstone of everything useful you’ll do … Continue reading

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