Tag Archives: marketing

5 Rules for Effective Social Media Marketing

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I had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in my hometown of Dallas, Texas. He wanted me to meet … Continue reading

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Five Rules of Content Marketing

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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading

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Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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Do You See What I See? On Google, Probably Not

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If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells … Continue reading

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Creating Contagious Content, Consistently

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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading

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SEO Fairy Tales

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I work at a company that shares office space with a sister company.  The sister company offers web design services, mobile applications, SEO, PPC, and creative services related to helping companies create web sites that deliver the results the company … Continue reading

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