Tag Archives: marketing

Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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Do You See What I See? On Google, Probably Not

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If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells … Continue reading

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Creating Contagious Content, Consistently

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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading

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SEO Fairy Tales

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I work at a company that shares office space with a sister company.  The sister company offers web design services, mobile applications, SEO, PPC, and creative services related to helping companies create web sites that deliver the results the company … Continue reading

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What do you do if you meet a blue-eyed penguin on a city street?

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Awhile back, I was shopping in one of my favorite cities — Dunedin, New Zealand — when I met up with this little blue penguin.  He was basking on the decorative rocks in an office park courtyard along Princess Street, smack … Continue reading

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Timing marketing for best results

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One challenge that every marketer faces is crafting a message that gets customers to stop what they’re doing and pay attention to the message long enough to see whether or not there’s a real match between their needs and what … Continue reading

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My knight in shining armor’s rules for winning

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I’m lucky enough to have my very own knight-in-shining armor — something not every high-tech marketer can say, I feel certain.  My champion is my son, Geoffrey McAlister, and he really is a knight-errant for hire (for movies, live shows, commercials, and … Continue reading

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What the Grateful Dead taught me about marketing

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On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics.  In addition to IDC’s usual carefully researched data, the webinar included … Continue reading

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Good, sound reasons or reasons that sound good?

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I was talking to a young marketing maven the other day.  She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star.  … Continue reading

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PR “news tip” services you can’t live without


We all know that marketers are being asked to do more with less — but if we’re squeezed for time and staff, consider the plight of the average editor, producer, or content manager. While marketing departments were trimmed during the last few years, … Continue reading

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