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For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. And for most of that time, there have been … Continue reading
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The first day of high school journalism class, the teacher asked if anyone in the class could name the 5W’s. No one could. “Well, learn them now — and never forget them. They’re the cornerstone of everything useful you’ll do … Continue reading
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A number of industry trade associations have issued warnings to their members since major U.S. ISP’s entered into an agreement with copyright holders earlier this month on the so-called “six strikes” rule. The National Federation of Independent Businesses became the latest, publishing … Continue reading
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According to the nCircle 2011 Social Media Security Trends Survey, over half of U.S. employees (66%) admit to ignoring social media policies published by their employers while 44% (down from 48% in 2010) say that they always comply with the … Continue reading
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My husband and I are lucky enough to be raising a 10-year-old who fully intends to run a circus one of these days. He’s already a performer who juggles, performs on the trapeze and aerial silks, takes pratfalls with a local … Continue reading
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Recently, I’ve been revising a chapter in the 21st Century Marketing book that David Coursey and I are writing. Of all of the chapters in the book, it’s the one that’s had the most revisions and changes. That’s because it’s about … Continue reading
Like most Americans, I try to keep a clear dividing line between my professional and personal lives. It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any … Continue reading
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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading
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In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold a company he co-founded (Link Exchange), to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com … Continue reading
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I had lunch the other day with a colleague. She’s a divisional marketing manager at one of the largest corporations in the world, and she’s gotten interested in social media as a marketing tool for her division. About two years … Continue reading
Marketing Where Technology Intersects Life 