Tag Archives: customer retention

Exceeding the Expectations of Large Customers

This gallery contains 1 photo.


Recently, I’ve been revising a chapter in the 21st Century Marketing book that David Coursey and I are writing.  Of all of the chapters in the book, it’s the one that’s had the most revisions and changes.  That’s because it’s about … Continue reading

Gallery | Tagged , , , , , | Leave a comment

How to Deliver Happiness

This gallery contains 1 photo.


In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold a company he co-founded (Link Exchange), to Microsoft for $265 million. He then joined Zappos.com  as an advisor and investor, and eventually became CEO, where he helped Zappos.com … Continue reading

Gallery | Tagged , , | Leave a comment

Customer Retention: It’s Easier Than You Think


I’ve been a customer of the same insurance company since I was 16 — and I have grandchildren older than that who are insured by the same company.  I’ve been married for 14 years.  One local agency has had my homeowner’s … Continue reading

Gallery | Tagged , , , , | 2 Comments