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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
Every marketer knows that “viral” is the holy grail for any marketing campaign. We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading
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There’s no doubt that the idea of a parent threatening a social media savvy teen with an embarrassing YouTube video is funny. But did you know that you could be liable for posting embarrassing photos of your friends or family members … Continue reading
We all know that marketers are being asked to do more with less — but if we’re squeezed for time and staff, consider the plight of the average editor, producer, or content manager. While marketing departments were trimmed during the last few years, … Continue reading
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Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do. This is a case where I really do know how to … Continue reading
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Recently, I’ve been revising a chapter in the 21st Century Marketing book that David Coursey and I are writing. Of all of the chapters in the book, it’s the one that’s had the most revisions and changes. That’s because it’s about … Continue reading
Like most Americans, I try to keep a clear dividing line between my professional and personal lives. It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any … Continue reading
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A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square York City for the 23rd Annual Corporate Counsel Conference East Coast. Like attorneys everywhere, … Continue reading
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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading
If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA. The biggest change has been the proliferation of communications channels. Twenty … Continue reading
Marketing Where Technology Intersects Life 