Tag Archives: PR

Creating Contagious Content, Consistently

This gallery contains 1 photo.


Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading

Gallery | Tagged , , , , , , , , , | Leave a comment

Harnessing the power of word-of-mouse


Every marketer knows that “viral” is the holy grail for any marketing campaign.  We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading

Gallery | Tagged , , , , , , , , | 2 Comments

Social media’s hidden litigation threat: the right of publicity

This gallery contains 1 photo.


There’s no doubt that the  idea of a parent threatening a social media savvy teen with an embarrassing YouTube video is funny.  But did you know that you could be liable for posting embarrassing photos of your friends or family members … Continue reading

Gallery | Tagged , , , , , , , , | 4 Comments

PR “news tip” services you can’t live without


We all know that marketers are being asked to do more with less — but if we’re squeezed for time and staff, consider the plight of the average editor, producer, or content manager. While marketing departments were trimmed during the last few years, … Continue reading

Gallery | Tagged , , , , , , , , , | Leave a comment

Leveraging Social News Websites

This gallery contains 4 photos.


Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do.  This is a case where I really do know how to … Continue reading

Gallery | Tagged , , , , , , , , , , , | 2 Comments

Exceeding the Expectations of Large Customers

This gallery contains 1 photo.


Recently, I’ve been revising a chapter in the 21st Century Marketing book that David Coursey and I are writing.  Of all of the chapters in the book, it’s the one that’s had the most revisions and changes.  That’s because it’s about … Continue reading

Gallery | Tagged , , , , , | Leave a comment

Me — on Fox News — oh, my!


Like most Americans, I try to keep a clear dividing line between my professional and personal lives.  It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any … Continue reading

Gallery | Tagged , , , , , , , , | Leave a comment

Training: Step One in Preparing for a Social Media Crisis

This gallery contains 1 photo.


A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square York City for the 23rd Annual Corporate Counsel Conference East Coast. Like attorneys everywhere, … Continue reading

Gallery | Tagged , , , , , | Leave a comment

Drawing the Line Between Personal and Professional Social Media

This gallery contains 1 photo.


Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media.  So  I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Managing the Proliferation of Marketing Channels


If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA.  The biggest change has been the proliferation of communications channels. Twenty … Continue reading

Gallery | Tagged , , , , , , , | Leave a comment