Category Archives: Public Relations

Why I Hate the WordPress “Reblog” Feature (And So Should You)

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I awoke this morning to an inbox with four notices that content to which I hold the copyright had been “reblogged” by three different bloggers who decided that instead of creating new content themselves, they’d borrow my SEO ranking, research, … Continue reading

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Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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Lights, Camera, Action: Tips for First Time Company Video Spokesmen

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Today, anyone can become a company video star. Are you ready for YOUR close-up? It’s easier than you think to shine when the lights come up. (Hint: Mom knew the secret.) Here’s a short checklist that can help you deliver … Continue reading

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10 Ways to Attract More Readers to Your Business Blog Almost Overnight

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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading

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Can AI Improve Targeting for PR Pros and Marketers? Yes!

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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading

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Science Fiction, Charles Dickens & the Comedy Podcast: A New Look at Plagiarism

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How would you feel if a short story you had sold to a magazine was photocopied and handed out by a college teacher — or posted on the university’s website for free download? What if the magazine was defunct, and … Continue reading

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New Sources for Free Photos & Images for Bloggers

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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading

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