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I awoke this morning to an inbox with four notices that content to which I hold the copyright had been “reblogged” by three different bloggers who decided that instead of creating new content themselves, they’d borrow my SEO ranking, research, … Continue reading
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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading
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Today, anyone can become a company video star. Are you ready for YOUR close-up? It’s easier than you think to shine when the lights come up. (Hint: Mom knew the secret.) Here’s a short checklist that can help you deliver … Continue reading
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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading
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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading
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How would you feel if a short story you had sold to a magazine was photocopied and handed out by a college teacher — or posted on the university’s website for free download? What if the magazine was defunct, and … Continue reading
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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading
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Author, blogger, and journalist Shel Israel knows a few things about PR having been a PR guru in Silicon Valley for several decades before making the switch to editorial writing. So when he posts a comment about how PR people … Continue reading
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At the end of every year, I try to look back at what I did right – and what I did wrong – in writing, promoting, and managing my blog. One of the first things I look at are the … Continue reading
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I just finished a two-part series on using surveys effectively in PR and social media for my client, MyPRGenie. Although I seldom link from my personal blog to client projects, this article seemed to me to be worth sharing. You … Continue reading
Marketing Where Technology Intersects Life 