Category Archives: Public Relations

5 Facebook Timeline Steps Marketers Must Take Now

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It’s been three months since Mark Zukerberg launched Facebook’s Timeline for business pages. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages are for both the … Continue reading

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Tell Amazon.com to Stop eBook Scammers!

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There are several scam artists on Amazon.com who are stealing whole books, changing a title and a name or two inside, and reselling the works as their own. C.J. Cherryh, Robert Heinlein, Arthur C. Clarke, and many others are victims.  … Continue reading

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Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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Words to Avoid in Social Media

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We all know about using keywords to help Google find our websites and blogs, right?  Well, it seems that the agency charged with protecting us from terrorists uses keywords, too.  They use them to help them identify potential terrorist threats. … Continue reading

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Baby Steps to Take Now to Protect Your Online Reputation

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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading

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