Tag Archives: marketing

Customer Retention: It’s Easier Than You Think

Posted on April 1, 2011 by debmcalister

I’ve been a customer of the same insurance company since I was 16 — and I have grandchildren older than that who are insured by the same company.  I’ve been married for 14 years.  One local agency has had my homeowner’s … Continue reading →

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Why TV’s Mad Men Would Fail in Today’s Market

Posted on March 31, 2011 by debmcalister

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First, let me say that I don’t like the TV show Mad Men.  But I’m almost old enough to remember when a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in … Continue reading →

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