Tag Archives: reputation management

Managing Your Online Reputation: The Basics

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For years, I never worried about my reputation.  After all, my mother told me that my reputation was safe as long as I didn’t do anything to be embarrassed about.  Mom was wrong.        Today, everyone has a personal brand to protect.   I’ve been … Continue reading

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Training: Step One in Preparing for a Social Media Crisis

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A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square York City for the 23rd Annual Corporate Counsel Conference East Coast. Like attorneys everywhere, … Continue reading

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10 Rules for Your First Social Media Policy

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If you’re writing your first social media policy, start by clicking here to review more than 175 sample social media policies. When I look at the who’s who list of companies and their policies, the first thing that comes to my … Continue reading

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Online Review Lawsuits: Sometimes the Truth Isn’t Enough

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Today, I ran a Google search for the phrase “sued for online review.” The search engine returned 9.4 million results in 17 seconds. I’ve been running that search regularly for the last couple of years, and the numbers keep growing. … Continue reading

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How to Invite a Lawsuit over YOUR Blog

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As the number of blogs has exploded, and more and more businesses add blogs to their corporate communications toolkit, a number of “experts” in social media and search engine optimization have sprung up to advise clients about the best blogging … Continue reading

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When Pedophiles and Search Engines Collide

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David Coursey and I have been working on a book about online reputation management for awhile now.  We’d done the research, talked to people who know this stuff inside and out, and drawn on our combined decades of experience in … Continue reading

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