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One of the first blog posts I wrote on this blog, on April 7, 2011, was titled Online Review Lawsuits: Sometimes the Truth Isn’t Enough. Written for anyone who has thought about writing a review of a business, the post … Continue reading
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It seems that lately, everybody has been talking about Klout scores, and targeting social media influencers (individuals with large networks) to build awareness for brands. Finding and persuading those with high Klout scores and identifying the influencers has become the … Continue reading
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Litigation over what happens in social media and blogs is growing at alarming rates. It’s scary enough to hear that you’re being sued, but the scariest term a lawyer can use in my presence is the phrase “personally liable.” That … Continue reading
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We’ve all seen them: those little boxes on websites that tell us we can get our questions answered by chatting with someone now. Only about 18% of web users have actually used the chat function, according to Forrester Research. In the August, … Continue reading
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Today, I ran a Google search for the phrase “sued for online review.” The search engine returned 9.4 million results in 17 seconds. I’ve been running that search regularly for the last couple of years, and the numbers keep growing. … Continue reading
Marketing Where Technology Intersects Life 