Author Archives: debmcalister

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About debmcalister

I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.

Court Orders Google to Remove Libelous Search Results

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Blogger Jon Mitchell, a staff writer at online magazine ReadWrite recently wrote an article headlined: Court Rules — Wrongly — That Google Is A Publisher.  The court was in Australia, and it said that Google was a publisher for the … Continue reading

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Do My Numbers Define Me?

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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading

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5 Legal Traps Start-Up Founders Should Avoid

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I’ve been fortunate enough to work with some of the best start-up companies in the history of technology. Each one is different, but successful company founders have several traits in common, including a boundless optimism that allows them to take … Continue reading

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Advice from a Reluctant Stage Grandma

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You’d think that 20 years of having a talented son who makes his living as a performer gave me an insight into “the business”.  But he didn’t start his career until after his first year of college, and I was unprepared for  … Continue reading

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5 Tips on Writing Clickable Headlines

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It’s always been true: the headline is the most important element of a press release, blog post, article, or downloadable collateral piece (white paper, PDF, brochure). Like the subject line of an email, it’s what determines whether someone clicks to … Continue reading

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The Invisible Rabbit Comes to Dallas

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Did you ever see Harvey, Jimmy Stewart’s 1950 movie featuring a 6′ 31/2″ invisible rabbit (a Celtic pooka)?  If not, stop reading this and go to Netflix and watch it now. Better yet, make reservations now to see the live … Continue reading

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Don’t Call It a Cell Phone: Just Call It a Trackable Tether

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Last week, I was walking across our family room carrying the iPad I got as a gift last summer. Suchi and Raglan, our Tibetan Terrier puppies, came barreling down the hall playing tug of war with a stuffed elephant, collided with … Continue reading

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5 Facebook Business Page Tips and Tools

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One thing about Facebook is that it changes the way people can use it frequently, adding tools, apps and features – whether people like them or not. It’s hard to keep up with all the new options when Facebook is … Continue reading

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Relying on the Kindness of Strangers

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A friend of my daughter-in-law posted this on Facebook yesterday: “Are there any people out there that you can trust anymore? People that do their best not to lie. People that don’t cheat on the ones that love them. People … Continue reading

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Judge Says Facebook Privacy Settings Trump 4th Amendment

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U.S. District Judge Williams Pauley III of the United States District Court for the Southern District of New York ruled last week that your Facebook privacy settings may trump your Fourth Amendment rights – and negate the need for a … Continue reading

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