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One thing about Facebook is that it changes the way people can use it frequently, adding tools, apps and features – whether people like them or not. It’s hard to keep up with all the new options when Facebook is … Continue reading
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I had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in my hometown of Dallas, Texas. He wanted me to meet … Continue reading
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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading
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It’s been three months since Mark Zukerberg launched Facebook’s Timeline for business pages. Like it or not, there are some features in the new layout that can make a big difference in how user-friendly business pages are for both the … Continue reading
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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading
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We all know about using keywords to help Google find our websites and blogs, right? Well, it seems that the agency charged with protecting us from terrorists uses keywords, too. They use them to help them identify potential terrorist threats. … Continue reading
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A judge last week told a copyright troll to “get real” and stop abusing the court system. The ruling came in United States District Court for the Eastern District of New York involving four lawsuits, all of them related to … Continue reading
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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading
Marketing Where Technology Intersects Life 