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As the number of blogs has exploded, and more and more businesses add blogs to their corporate communications toolkit, a number of “experts” in social media and search engine optimization have sprung up to advise clients about the best blogging … Continue reading
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First, let me say that I don’t like the TV show Mad Men. But I’m almost old enough to remember when a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in … Continue reading
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David Coursey and I have been working on a book about online reputation management for awhile now. We’d done the research, talked to people who know this stuff inside and out, and drawn on our combined decades of experience in … Continue reading
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It’s been suggested (by the publisher) that the co-author of a book on social media OUGHT to have a blog. I tried explaining that I’ve published dozens of blogs — some of them with a million hits a day … Continue reading
Marketing Where Technology Intersects Life 