Category Archives: Uncategorized

Managing the Proliferation of Marketing Channels

Posted on April 20, 2011 by debmcalister

If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA.  The biggest change has been the proliferation of communications channels. Twenty … Continue reading →

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Online Chat: The Good, the Bad, and the Ugly

Posted on April 18, 2011 by debmcalister

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We’ve all seen them: those little boxes on websites that tell us we can get our questions answered by chatting with someone now.  Only about 18% of web users have actually used the chat function, according to Forrester Research.  In the August, … Continue reading →

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The Times They Are A Changin’ — Again

Posted on April 15, 2011 by debmcalister

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Every year, the analysts and pundits make predictions about consumer buying patterns, technology, and a host of other factors that will affect the way we market and sell products and services. Every time I read one of them, I hear Bob … Continue reading →

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Getting to “Wow”

Posted on April 13, 2011 by debmcalister

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I had a “wow” shopping experience the other day at Central Market, picking up ingredients for a salad. Since I have a serious tomato allergy, I’m not one of those people who picks up and tests each tomato before it … Continue reading →

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KY Judge Rules Lawyers Can’t Speak Freely

Posted on April 12, 2011 by debmcalister

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Check out the interesting blog post from lawyer Jennifer Lubinski’s Work Product blog about the Kentucky Bar Association’s decision to constrain one lawyer’s free speech rights after he wrote letters to the Kentucky Legislative Ethics Commission alleging fundraising violations.  The local bar … Continue reading →

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The End of IT As We Know It – And We Feel Fine

Posted on April 11, 2011 by debmcalister

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When I finished business school, the graduates who got snapped up for corporate jobs first were those in finance, and those in IT.  Us lowly marketing types were a distant third in the MBA recruiter’s minds. For years, as I … Continue reading →

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Time for Spring Cleaning

Posted on April 8, 2011 by debmcalister

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I have a fairly high tolerance for clutter. But I absolutely, positively, cannot STAND a disorganized hard drive or email folder, and I’m not the sort to put up with a drawer full of non-working cell phones, old digital cameras, … Continue reading →

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Productivity: Back to the future?

Posted on April 6, 2011 by debmcalister

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The media seems to buzz an awful lot about “alternative productivity tools” like Google Apps premier Edition and Open Office suites. There’s talk about how mobile, cloud, and collaboration are the next frontier for productivity – and how integrated touchpoints … Continue reading →

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What to do if you get SLAPPed

Posted on April 4, 2011 by debmcalister

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In the John Huston film of the Dashiell Hammett novel, The Maltese Falcon, Humphrey Bogart (Sam Spade) says, “When you’re slapped, you’ll take it and like it.” Not likely if the SLAPP you get is a Strategic Lawsuit against Public … Continue reading →

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Customer Retention: Take 2

Posted on April 2, 2011 by debmcalister

Today, I took our 9-year-old shopping.  He’s outgrown every school uniform shirt he owns, and taken the knee or the hem out of every pair of pants.  He can wear khaki shorts to school, but he has to wear plain … Continue reading →

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