Category Archives: Uncategorized

Customer Retention: It’s Easier Than You Think

Posted on April 1, 2011 by debmcalister

I’ve been a customer of the same insurance company since I was 16 — and I have grandchildren older than that who are insured by the same company.  I’ve been married for 14 years.  One local agency has had my homeowner’s … Continue reading →

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Copyright Infringement: 7 Costly Blogging Myths

Posted on April 1, 2011 by debmcalister

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Copyright law hasn’t changed much since the Digital Millennium Copyright Act of 1998 (the DMCA) – but social media has changed the way people think about what copyright law actually means.  And the number of lawsuits is growing at an amazingly high … Continue reading →

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How to Invite a Lawsuit over YOUR Blog

Posted on April 1, 2011 by debmcalister

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As the number of blogs has exploded, and more and more businesses add blogs to their corporate communications toolkit, a number of “experts” in social media and search engine optimization have sprung up to advise clients about the best blogging … Continue reading →

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Why TV’s Mad Men Would Fail in Today’s Market

Posted on March 31, 2011 by debmcalister

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First, let me say that I don’t like the TV show Mad Men.  But I’m almost old enough to remember when a handful of white, male ad agency executives in New York controlled nearly everything the public saw and heard in … Continue reading →

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When Pedophiles and Search Engines Collide

Posted on March 31, 2011 by debmcalister

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David Coursey and I have been working on a book about online reputation management for awhile now.  We’d done the research, talked to people who know this stuff inside and out, and drawn on our combined decades of experience in … Continue reading →

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Hello world!

Posted on March 31, 2011 by debmcalister

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  It’s been suggested (by the publisher) that the co-author of a book on social media OUGHT to have a blog.  I tried explaining that I’ve published dozens of blogs — some of them with a million hits a day … Continue reading →

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