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If you’re writing your first social media policy, start by clicking here to review more than 175 sample social media policies. When I look at the who’s who list of companies and their policies, the first thing that comes to my … Continue reading
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One of the lessons that seems hardest for people to learn about social media sites is that Facebook, Twitter, LinkedIn and other social media sites — from dating sites like Match.com to online communities for people with specific diseases like RA.com — aren’t … Continue reading
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Today is Memorial Day in the U.S., a time to remember those who died so that bloggers, social media users, and ordinary people could “have their say” online or anywhere else. For me, it’s also a time to remember those … Continue reading
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HARO (Help a Reporter Out) founder Peter Shankman knows a thing or two about online, email and social media marketing. After all, the former Chicago reporter built an online service that links reporters, freelance writers, bloggers and sources. More than … Continue reading
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Ever wonder if social media marketing is a risky business – or a manageable risk? I have. But there are many ways to manage risk so that it doesn’t kill your ability to have your say in the evolving social … Continue reading
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Jimmy Paige, Robert Plant, 1970, Dallas Memorial Auditorium, Copyright Deb McAlister, All Rights Reserved. “There’s a sign on the wall, but she wants to be sure ‘Cause you know sometimes words have two meanings…” –Jimmy Paige, Robert Plant, Stairway to … Continue reading
Yesterday, I was a panelist at a webinar on marketing and compliance. Edgar Rodriguez and Mike Wise were the other panelists, and the session was great. The complete presentation is available for download by clicking here. The audience seemed to really like … Continue reading
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Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services. Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial … Continue reading
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I was shocked late last week to hear that my neighbor was one of 23,000 people targeted in a copyright infringement lawsuit filed by the copyright trolls at the U.S. Copyright Group (USCG). I wasn’t shocked that the “bounty hunters” … Continue reading
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Volunteering for a “hot or not” app on Facebook is one thing — rating sex acts allegedly performed by underage girls is quite different. The blogosphere buzzed this week with outraged comments about the arrest of a 17-year-old Oak Park, IL … Continue reading
Marketing Where Technology Intersects Life 