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When someone asks me what to do about a bad review posted online, I usually tell them that it depends on the situation. The #1 rule in online reputation, however, is to avoid feeding the trolls. Not the copyright trolls, … Continue reading
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Did you ever Google yourself – only to find that you didn’t like what turned up? Just before I took off on an around the world trip a few years ago, I sent an email to an acquaintance in town. … Continue reading
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Yesterday’s mail disgorged one of those notices that crop up every few years: a summons for criminal jury duty. Until recently, I thought of jury duty as boring, but not that bad. (Boring, because I seldom get picked for jury … Continue reading
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Litigation over what happens in social media and blogs is growing at alarming rates. It’s scary enough to hear that you’re being sued, but the scariest term a lawyer can use in my presence is the phrase “personally liable.” That … Continue reading
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On Good Friday (April 22, 2011), U.S. District Judge James Mahan issued a ruling that could shrink the biggest copyright troll in the U.S. down to size. “[Righthaven’s] litigation strategy has a chilling effect on potential fair uses of Righthaven-owned articles, … Continue reading
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Copyright trolls are like this cave troll: poised to drop a hammer on the unwary at any moment. The photo is mine (taken in 2004 outside Te Papa Tongarewa museum in Wellington, NZ). The photo is copyright free; the troll is not. … Continue reading
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When I spotted this cartoon on Cartoon Stock, I laughed at first. And then I stopped laughing suddenly as I realized that somehow I’ve seen an awful lot of things in the news lately about the ongoing attempts by big … Continue reading
If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA. The biggest change has been the proliferation of communications channels. Twenty … Continue reading
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We’ve all seen them: those little boxes on websites that tell us we can get our questions answered by chatting with someone now. Only about 18% of web users have actually used the chat function, according to Forrester Research. In the August, … Continue reading
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Every year, the analysts and pundits make predictions about consumer buying patterns, technology, and a host of other factors that will affect the way we market and sell products and services. Every time I read one of them, I hear Bob … Continue reading
Marketing Where Technology Intersects Life 