Category Archives: Management & Entrepreneurship

Why Great Authors Are Turning to Kickstarter

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This morning, I distributed a press release for Nebula award-winning fantasy and science fiction writer Elizabeth Ann Scarborough about the Kickstarter campaign she’s launched to help fund her  next novel. If you aren’t yet a fan of this amazing writer … Continue reading

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Invented Here: TedX at the Winspeare Opera House Dec. 6!

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I’m starting to get excited about the TedX Turtle Creek Women event on December 6. My friend Cynthia Heyn is one of the organizers, and like everything she’s part of it’s sure to be professional and well organized. This year’s … Continue reading

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Social Media and Online Privacy: Did We Celebrate Too Soon?

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Remember last year when everybody on Facebook got all upset because some employers and colleges were asking applicants for social media passwords, and then judging them by what they had posted? State lawmakers around the country spotted an election year … Continue reading

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Are You a Professional Writer? Would the IRS Agree?

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I’m a professional writer. Are you? Thousands of dollars in taxes can often ride on a single question: is a writer a professional or an amateur? One of the things I’ve written recently is a new white paper for my … Continue reading

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How to Give a Great 3-Minute Pitch to Investors

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Usually, when I watch start-up companies give a pitch to potential investors, I’ve got the easy job: sitting in the audience of angel investors or mentors with a scoring sheet in my hand and trying to figure out if the … Continue reading

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Keeping a Technical Snafu from Being a PR Disaster

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This morning, I got a good lesson on how a business could have avoided a marketing disaster that was partly due to bad timing on marketing’s part, partly caused by a technical problem, and primarily caused by a poor customer service culture. … Continue reading

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Growing Money: Finance Lessons for Marketers

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I am an investor in a small business that I believe in strongly. If I didn’t believe in it, I wouldn’t have invested — and I wouldn’t spend far more time than I ever thought necessary working with them to … Continue reading

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