Category Archives: Marketing

Why I Hate the WordPress “Reblog” Feature (And So Should You)

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I awoke this morning to an inbox with four notices that content to which I hold the copyright had been “reblogged” by three different bloggers who decided that instead of creating new content themselves, they’d borrow my SEO ranking, research, … Continue reading

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How to Submit a DMCA Notice to Facebook: It’s Not as Easy as Updating Your Status

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By Jonathan Bailey, Plagairism Today While there are countless hosts and providers on the internet, there are clearly some that are bigger than others. Facebook with its estimated 1.79 billion monthly active users is clearly close to the top of … Continue reading

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Are you using PESO as your marketing currency? Maybe you should!

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If your start-up or small business isn’t using PESO as the foundation for your marketing spending, maybe it’s time to start. I’m not talking about the Mexican peso (today’s exchange rate pegs that at about 18.5 pesos to the U.S. … Continue reading

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Lights, Camera, Action: Tips for First Time Company Video Spokesmen

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Today, anyone can become a company video star. Are you ready for YOUR close-up? It’s easier than you think to shine when the lights come up. (Hint: Mom knew the secret.) Here’s a short checklist that can help you deliver … Continue reading

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10 Ways to Attract More Readers to Your Business Blog Almost Overnight

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A business blog is a proven way to stay top of mind in social media, generate new sales lead, and establish your personal or brand authority. That is, if you do it right. Unfortunately, a lot of people do it … Continue reading

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Can AI Improve Targeting for PR Pros and Marketers? Yes!

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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading

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Electronic Arts Pogo Games: My WORST Customer Support Experience

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Some years ago, I broke my pelvis in three places. For months, I literally sat in one place (couldn’t walk, couldn’t lie down). I was so bored, I started playing online games on a website called Pogo.com, operated by Electronic … Continue reading

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Three Email Marketing Mistakes that Kill ROI

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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading

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The Rise of the Marketer

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When I was studying marketing, public relations, and advertising many years ago, we were taught that if anyone noticed us, we were doing it wrong. The idea was to work behind the scenes to shape a brand’s image, and not … Continue reading

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Google’s New Your Timeline Feature Creates Safety, Privacy Worries

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On Tuesday, July 21, Google announced something called Your Timeline a Google Maps tool that promises to enable users to “rediscover” the places they’ve been on any given day, the route taken to get there, and the photos taken along … Continue reading

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